The Brief
Cover Story was founded in 2016 to produce beautiful, fast fashion clothes people want to wear without compromising on design. When the brand approached us in 2017, its primary objective was regular celebrity seeding, press coverage and influencer marketing. To mention this was our first fast fashion wear brand which we work Regular brand awareness from celebs and the press was crucial for trust. Challenge accepted.
The Plan
We devised a long-term strategy that honed in on who the Cover Story customer is. The end goal was to increase trust and credibility through Celebrity spotting, Celebrity gifting, editorial placements and Influencer relations!
The Execution
We devised a long-term strategy that honed in on who the Cover Story customer is. The end goal was to increase trust and credibility through Celebrity spotting, Celebrity gifting, editorial placements and Influencer relations!
The Result
We devised a long-term strategy that honed in on who the Cover Story customer is. The end goal was to increase trust and credibility through Celebrity spotting, Celebrity gifting, editorial placements and Influencer relations!