The Brand
Zoyla Herbal Hair Oils is a well-known hair care product that provides a variety of herbal hair oils and natural hair shampoos. They have a strong online presence.
The Brief
Launch Zoyla Herbal with a bang on Social Media through series of key visuals including posters, banners, video commercial and promote offers available Amazon India.
Strategy
Our strategy was to keep our social media profiles ready, and then launch with a video commercial on YouTube leading to unveiling of more information about the brand across digital platforms.
Key Visuals
We teased the brands’ audience using the following key visuals across marketing platforms.
Product Unveil on Amazon
Motion graphics was utilised to animate posters unveiling the product, and the launch on amazon India.
YouTube Commercial
A video commercial featuring the product with the imaginative portrayal of an ideal consumer was launched seeking maximum product visibility and recall through high impressions on YouTube.
Sales Promotion
Visuals were drafted specifically for Amazon’s Great Indian Festival
Super Saturday Offer
Series of posters were made to communicate the ‘Super Saturday Offer’ to promote sales on the brand’s website
Social Media Posts
Creative were used to communicate the application, effect and overall positioning of the product towards the consumers via Social Media.
Informative Posters
Trust builds when one knows what’s in their favourite product. We tried doing exactly that with these series of posters.
Impact
The brand got a good initial push through intriguing teasers and then with the product unveil. The YouTube video commercial backed by great offers on Amazon India at launch provided exactly the boost in terms of reach, visibility and engagement which will further help in creating brand ambassadors through fans supporting sales.